Superstore – Season 4

Superstore Review: Back to School (Season 4 Episode 1)

Reviews, Superstore

Fall TV is (nearly) in full swing, and that means a visit to everyone’s favorite retail Superstore, Cloud 9.

The end of Superstore Season 3 left fans of the show reeling, begging for more from Jonah and Amy, who accidentally hooked up on a live stream in front of the whole company.

Superstore Season 4 Episode 1, “Back to School,” picks up a few months later, after the guilty parties finish out a brief suspension.

One of the best things about Superstore is the wildly accurate way that it portrays retail life. Students going back to school causes insanity at big-box retail stores as everyone waits until the last minute to get their school supplies.

Superstore – Season 4
SUPERSTORE — “Back to School” Episode 401 — Pictured: Nico Santos as Mateo — (Photo by: Tyler Golden/NBC)

Setting the premiere at the height of back to school season creates a realistic backdrop to bounce the stories off. It makes the stories Superstore is telling feel real because it takes something everyone can relate to, like back to school chaos, and uses it to enrich the already realistic characters.

“Back to School” brings back all of our favorite characters, but things have changed in many ways since the previous season finale.

Related  Superstore Review: Easter (Season 4 Episode 16)

Dina is very pregnant. Mateo now spurns the hard and fast advances of Jeff. But perhaps most importantly of all…

Jonah and Amy are in a (secret) relationship. I know we have a lot of happy fans out there right now because of it.

Superstore – Season 4
SUPERSTORE — “Back to School” Episode 401 — Pictured: America Ferrera as Amy — (Photo by: Tyler Golden/NBC)

Superstore not only does a great job creating realistic scenarios, but it gives a lot of attention to the depth and breadth of their characters.

Jonah and Amy, for instance, are in a secret relationship, Amy is pregnant with her ex-husband’s baby, and Jonah’s ex-girlfriend works with both of them. Yeesh.

But what makes the show, and episodes like “Back to School” so funny is that they’re so relatable. We all know people in messy situations like this. Each character is relatable because they feel like they were plucked from our local Wal-Mart and placed on our screen.

“Back to School” is also a surprisingly sex-positive, funny story about double standards in the workplace. Jonah, a man, is congratulated for his sexual conquest, while people walk on eggshells around Amy. Again, a funny but depressingly accurate picture of retail life today.

Related  What to Watch on TV: Week of March 3rd
Superstore – Season 4
SUPERSTORE — “Back to School” Episode 401 — Pictured: Lauren Ash as Dina — (Photo by: Tyler Golden/NBC)

A few stray thoughts:

  • I’m really interested in Jeff and Mateo’s dynamic and how it evolves from here. I’ve always liked Jeff’s character, but the new dynamic where he chases the love and affection of Mateo and company is the most interesting yet.
  • Virtual Myrtle is my favorite Cloud 9 feature, ever.
  • Isn’t it illegal to hire 14-year-olds in Missouri? The kid Amy accidentally messed with seems a little young. The big box I worked for had a higher age limit.
  • To give some context to my reviews, I am a former retail worker. There may be some insights sprinkled into some of my future writing inspired by my experiences.
  • It is good to be back at Cloud 9!

What did you think of this episode of Superstore? Share your thoughts in the comments below!

Reviewer Rating:

User Rating:

[Total: 7    Average: 3.4/5]


Superstore airs Thursdays at 8/7c on NBC.

Related  Superstore Review: Maternity Leave (Season 4 Episode 6)

Want more from Tell-Tale TV? Subscribe to our newsletter here!

15 Favorite TV Episodes from 2018 (So Far)


Nick Hogan is an experienced podcaster and writer (particularly on media topics), who loves discussion and analysis of TV and is always looking for new shows to watch. He is also a parent who loves buffalo wings, blowing raspberries, and his beloved Cincinnati Reds.

Leave a Reply